Understanding the rePete Dashboard

rePete includes two reporting pages that give you visibility into your repeat purchase performance. This article explains what each page shows and how to read the numbers.

rePete has two reporting views, each answering a different question:

Both pages use the same date range and are powered by your own Shopify analytics data available via ShopifyQL. You can navigate between them using the links near the top of each page.

The date selector (top right of each page) controls every number, chart, and comparison on the page. Options include Last 7 / 30 / 90 / 365 Days, or a custom range.

This page shows the direct impact of rePete's nudges and cross-sell activity on your store.

At the top of the page, rePete's Insights displays up to four plain-language summaries of your results. These only appear when there is something meaningful to report - a real revenue figure or growth above a meaningful threshold. If no insights are shown, it means the data for the selected period isn't strong enough yet, or there is no prior period to compare against. From the insights card you can click the “learn more about your store’s repeat business metrics” button which will take you to the Store Analytics Page.

This chart plots daily activity for the selected period. Use the toggle to switch between rePete’s Revenue, Orders, and Customers. Look for the overall shape of the trend rather than individual days. Today is not plotted by default, since a partial day would appear as a drop.

This chart breaks down attributed sales into three categories:

This page shows your store's overall repeat purchase performance, including all orders - not just those attributed to rePete. Subscriptions, organic returns, and rePete-driven orders are all included unless noted.

Useful benchmarks:

This stacked bar chart shows your order mix, broken down into first-time and repeat orders. It also shows rePete's contribution and subscription orders as separate bars, so you can see how each segment contributes to your overall volume.

This table shows your new and repeat customers side by side in orders, customers, and revenue, along with each segment's share of the total. This shows how much of your business is repeat business.

Below each metric, you may see comparison chips showing how the current period compares to a prior one.

Use vs. Previous Year for anything seasonal. Use vs. Previous Period for recent changes. When they disagree, the yearly comparison is usually the more reliable view.

Why might rePete's average order value look lower than my store average?

rePete orders come from customers who may not have returned otherwise. Comparing rePete orders against your store average isn't the most useful lens - the more relevant comparison is against no order at all.

Why don't these numbers exactly match my standard Shopify reports?

Both dashboards use your Shopify analytics data, but with specific filters applied. rePete's metrics count only rePete-tagged orders. Some cards also exclude subscriptions from the denominator so comparisons are more meaningful. Revenue figures follow Shopify's Total Sales definition, which includes taxes, shipping, and fees. Refunds are recorded on the date they are processed.

Why does "No Historical Data" appear?

There is no usable prior period to compare against. This is common on new installs or after a period with no activity.

Why do New and Repeat customer counts add up to more than my total?

A customer counts in both groups if they placed their first order and came back again within the same date range. The page will flag when this is the case.

Why haven't my numbers updated after changing the date range?

Results are cached for up to one hour to keep the dashboard fast. Wait a few minutes, or select a slightly different range.