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Custom Perks

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Written by Brysen Kliever

Custom Perks is the "everything else" benefit, a way to attach real-world value to a membership plan that the app doesn't (and shouldn't) enforce automatically. Free coffee in the tasting room, early entry to events, a birthday hamper, priority phone support, free alterations: if the merchant fulfills it outside the online store, Custom Perks lets the plan advertise and track it.

Unlike every other benefit, there's no runtime mechanism behind it. Nothing is gated, discounted, or awarded automatically, the benefit exists so the plan can honestly present the perk to shoppers, and so staff know the perk belongs to the plan.


Use cases

In-person hospitality - A winery plan includes free tastings for two each visit, staff verify membership at POS and pour.

Events and early access - Members get first entry to the sample sale or an invite to the annual dinner.

Services - A bike shop plan includes two free tune-ups per year; a boutique offers free alterations for members.

Partner perks - Cross-brand benefits ("members get 10% off at our sister café") that live entirely outside Shopify.


Step 1: Choose Custom Perks as the membership plan

  1. From within Bold Memberships, navigate to Membership Plans.

  2. Click Create Plan.

  3. Click the checkbox next to Custom Perks and click Next.

image


Step 2: Configure billing options

In this step, configure the billion options you would like your customers to choose from when subscribing to your membership plan.

Billing managed by this app

If this option is chosen, you can set one or more billing options your customers can choose from when subscribing to your membership plan. Under Billion Option 1, configure the following options:

  • Price - Set the base price of the billing option.

    Note: The value entered for the price field uses your default store currency.

  • Billing Frequency - Choose how often your customers are charged for this billing option. The options you have to choose from are Weekly, Monthly, Quarterly, Annually or One-time Purchase.

  • Maximum Cycles - If you select a billing frequency that isn't One-time purchase, you can set how long you would like to charge your customers. Keeping the default option "Unlimited" selected will charge your customers forever until the subscription is cancelled. If you would like to stop billing your customers after a certain amount of cycles has been achieved, click the dropdown option and choose a value between 1-99.

  • Enable Free Trial - If you select a billing frequency that isn't One-time purchase, you can offer a free trial to allow your customers to try the membership plan.

If you would like to offer multiple billing options to your customers, click Add Billing Option at the bottom and repeat the same steps as needed. You can offer up to 5 billing options per membership plan.

Billing and membership enrollment managed by another app or subscription platform

If this option is chosen, you can enter a customer tag or metafield to apply to the customer once they sign up for the membership plan. The tag or metafield you enter is then used with another application, such as Bold Subscriptions, on your store to determine how you bill your active members.

All customers (free)

If this option is chosen, the membership plan will be free for all customers that sign up.

Configure billing options


Step 3: Configure plan details

In this step, configure the details of the membership plan that your customers see on your storefront.

Plan name

Enter a title for your membership plan. The title used will be visible to your storefront customers.

Description

Enter a description for your membership plan, such as what benefits you are offering, your available price plans, etc.

Image

You can upload or choose an existing image to display on your membership plan. If uploading an image, please ensure you upload an image type of JPG, PNG or WebP of a max size of 5MB and ensure the image size is 800 x 800 px.

Membership Available

If enabled, the membership plan will be available for new customers on the storefront. If disabled, the membership plan will not be visible on your storefront and existing members signed up to the plan will still remain active on the plan.

Enable POS selling

If enabled, customers can be signed up on the Shopify POS sales channel.

Plan details

Registration Fields

If you would like to gather more details from your customers during their initial member signup, click Add Registration Field and enter the label you would like your customers to enter in. For each registration field, you can set whether customers need to input an answer or choose from existing options in a dropdown format. For each registration field created, you can determine whether the field is required or optional by selecting the checkbox next to Required Field.

Click Add Registration Field and repeat the same steps for additional registration fields as needed.

registration fields


Step 4: Online Store setup

In this step, you must ensure that the app embed block is enabled on your theme in order for the membership plan to appear to your customers. Click Open Theme Editor and ensure that the app embed toggle is active in your list of app embeds, then click Save at the top of the page.

Online store setup


Step 5: Configure advertised benefits

In this step, add a list of benefits that customers receive by signing up to the membership plan. Since Bold Memberships does not alter anything on your store with this type of membership plan, it's best to list all of your benefits you are offering here. Each benefit you create will appear next to the membership plan widget via a bullet list display style to help drive the incentive for new customer signups.

benefits

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