Loyalty Points lets members earn points on their purchases, which they can redeem for discounts on future orders. It's a flexible way to reward repeat purchases and keep members engaged over time.

Later, you can add extra ways to earn points, point expiry, and more, from the Memberships admin. Read more about this in Loyalty Points.

Under Reward Type, choose how members earn points:

As you adjust the settings above, the Live Preview section updates to show how your rates would play out, including the earn rate, points earned on a sample $100 order, and roughly how many orders it would take a member to reach their first reward.

You can also enter a dollar amount in Reward Goal to preview how many points that reward would cost. This is for preview purposes only.

Below that, What your customer sees shows a preview of how points and rewards will appear to members in your storefront.

Finishing up

If you're configuring more than one reward, click Next Benefit to move to the next one. You can also click I'll configure later to set up this reward in the admin later.

Free Shipping removes shipping costs for members at checkout, either on every order or only when certain conditions are met. No code is needed. It's a simple way to reduce friction for members and reward them for staying subscribed.

Under Minimum Requirement, expand the dropdown menu choose how members qualify for free shipping:

Under Destinations, choose where free shipping applies:

Discounts give members an automatic discount at checkout, either a percentage off or a fixed dollar amount off. Members don't need a discount code. It applies automatically when they qualify. New customers see it applied the moment they add the membership itself to their cart, so joining can save them money right away.

Under Applies To, choose which products the discount covers:

Optional: Under Minimum Requirement, choose whether members need to meet a minimum before the discount applies:

Under Discount Stacking, choose whether this discount can combine with other discounts on the same order.

Store credit lets you reward members with credit toward future purchases, either as a one-time welcome bonus, a recurring perk for staying subscribed, or both. It's a simple way to encourage repeat orders and reward members for their loyalty.

To set up a one-time registration bonus, follow the steps below.

To set up a recurring credit, follow the steps below.

Exclusive Products & Content lets you restrict specific products, collections, pages, articles, and blogs to members only.

Each type works a little differently:

Products, Collections, Pages, Articles, and Blogs each work the same way on this screen. For each type:

Exclusive Products & Content lets you restrict specific products, collections, pages, articles, and blogs to members only.

Each type works a little differently:

Products, Collections, Pages, Articles, and Blogs each work the same way on this screen. For each type:

Hidden Pricing lets you require membership before a product's price is shown. This is useful for wholesale pricing or member-only pricing tiers.

Non-members can browse the products freely, see photos, and read descriptions. Where the price would appear, they see a prompt to join instead. Once someone becomes a member, prices reveal instantly.

Purchasing Access lets you restrict specific products from being added to cart by non-members, or require membership before anyone can complete checkout on your store.

Hiding the Add to cart button still lets guests view the product, its photos, and its price. The button is simply hidden, and appears automatically once they sign in as a member.

Requiring membership at checkout replaces the checkout button with a View Membership Plans button, which takes them to your plans page to join. If a guest adds the membership to their cart, checkout becomes available for the whole cart, not just the membership, so they can join and complete their purchase in one order.

Choose which products to hide the add to cart button on:

Check Require membership at checkout to stop guests from completing checkout. Only members can check out.

Custom Perks lets you attach perks to a membership plan that you fulfill yourself, outside the app, like free coffee in a tasting room, early entry to events, or priority phone support.

There's nothing to set up in the app for this one. Selecting Custom Perks on a plan doesn't open a configuration screen the way other rewards do, since there's nothing for Bold Memberships to enforce or track.

To let members know about the perks, add them under Advertise your benefits, part of Final touches at the end of onboarding, or edit the plan from the admin later.

The Loyalty Points block shows members how much they can earn on a purchase. Non-members will see how much they can earn if they become a member.

To display the Loyalty Points block on the product page, follow the steps below.

The Loyalty Points block shows members how much they can earn on a purchase. Non-members will see how much they can earn if they become a member.

To display the Loyalty Points block on the cart page, follow the steps below.

The Discount Benefit block shows members how much they save with their plan. Non-members can see how much they would save if they became a member.

To add the Member Discount Benefit block to your storefront, follow the steps below.

Adding the Membership Rewards block on the Thank you page shows members and how much they saved or earned in points. Non-members will see what they could have saved or earned with a link to become a member.

The Customer Portal extension allows your members to view and manage their membership from their Shopify Customer account.

Adding an image and plan description to your membership widget makes it more attractive to customers. Use an image from the gallery or upload your own for a custom feel.

Selling on POS lets you sell your membership plans in person. Wallet passes let you issue members a branded digital membership card for Apple Wallet or Google Wallet, so they can show it at checkout to earn and redeem their rewards when shopping in-store.

You can add registration fields to collect extra information from members at signup, like a birthday for a birthday reward, or a shirt size. You can also require members to agree to terms and conditions before they join.

Advertise your benefits to tell shoppers what they'll get before they join. This is displayed as a short list of perks shown right in the membership widget on your storefront.

Store Credit already has its own advertised text, set under its billing options, so you don't need to add it again here.