Improve Email Deliverability - Add Our SPF Record to Your DNS


Bold Subscriptions has a number of automatic email notifications that you can enable to keep your customers in the loop regarding their subscription and actions that may affect them.

Visit Bold Subscriptions Email Notifications to choose which email address is to be the "From Email" when we trigger emails to your subscribers. If a customer replies back to the email, their replies will go to this email.

From Email

Select each heading below for more information.

Certain email providers may see a higher number of emails sent to a customer's spam box, or may not even be sent to the customer at all.

To improve Subscriptions' email deliverability, it may be necessary to add our Sender Policy Framework record to your existing DNS.

An SPF record is a type of Domain Name Service (DNS) record that identifies which mail servers are permitted to send email on behalf of your domain. The purpose of an SPF record is to detect and prevent spammers from sending messages with forged "From" addresses on your domain.

Adding our Bold Apps SPF record to your DNS should improve this, and allow customers to receive automated emails from our app more reliably.

This process will be different for the various email providers, but instructions should be easily found through your hosting support or email service help articles.

  1. Login to your domain's administrative console.
  2. Navigate to the page where the DNS records can be updated.
  3. Create a TXT record containing this text: v=spf1 ~all.
  4. Ensure you use ~all and not -all. If you don't, this may cause some delivery issues.
  5. Save your changes.

Our SPF record

v=spf1 ~all

Next Steps:

Blog Posts:

4 out of 5 found this helpful


  • Hi there! I was trying to follow the steps mentioned in "How to Add Our SPF Record to Your DNS", I managed to add a new file, chose TXT for its type, then was met two additional (required) fields: Host, and TTL. What should fill in the first and what's the duration I should choose for the second?
    I'm using GoDaddy for my hosting services.

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  • Hey Mohammed!

    You can leave the host field blank (with just the "@" symbol) and keep the TTL at its default setting (this is usually set to one hour). All of the necessary references for this SPF record are contained in the TXT area ("v=spf1 ~all").

    If you have any further questions from here, please contact our Merchant Success team at and we'll be glad to assist :)

    Knowledge Centre Manager

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