There are two different options when offering discounts on your subscription products with Recurring Orders. These options are under "Subscriptions" in the navigation bar. You can choose to offer no discount at all, or offer a general “Subscribe and Save” style percentage discount.
This is your typical "Subscribe and Save" style discount, it offers a percent discount for subscribing rather than opting for a one-time purchase. This is a great incentive to encourage customers to subscribe.
This option is found in "Step 4: Offer a Discount" when editing or creating a Subscription Group.
This discount option is only compatible with stores operating in Single Product or Multiple Products style. You can view your current cart style in Settings -> Recurring Style.
This will discount the listed Shopify product price for any product in the subscription group.
If the product is $100, and you offer a 10% discount on all products in this subscription group, the customer will see they can subscribe to the product and get it for $90 instead of $100.
The discount will be shown in the Shopify cart and in the Recurring Orders checkout.
This type of product discount will apply on the customer's first recurring order and all future orders containing that product. As long as they continue to subscribe, they will receive the product at that discounted price.
Visit: Subscription Discounts Setup for detailed setup instructions.
With Recurring Orders, you can offer a percentage discount on initial orders, which automatically switches to a different discount on future recurring orders.
There are many different scenarios where this discount style can be used to offer unique promotions. For stores looking to reduce churn, you can use this feature to offer a larger discount after a specific number of orders has passed.
Visit: Dynamic Discounts Setup for detailed setup instructions.
This style of discount is also only supported in Multiple Products or Single Product cart style. Recurring Cart style only supports offering the same discount on all subscription orders.
Where can I find this?
This is found during "Step 4: Offer a Discount" when editing or creating a subscription group, at the very bottom of the subscription setup page.
How can I use this?
Here are some ideas for how you might like to use this feature:
Free Trial to Subscription Models
Offering a free trial on your subscription product? Set the initial discount to 100% off, and switch the Recurring Discount to a lower percentage after the first order. The customer will only be required to pay the shipping on the first order (The discount only applies to the product, not the shipping rate).
Reduce Churn and Reward Loyal Subscribers
Offer a lower discount on initial orders and a larger discount after a specific number of orders have passed. With this option, you are rewarding customers for subscribing longer, and also reducing cancellations.
Just launching your subscription business or promoting a sale on your subscriptions? Offer a sale price on the initial order with all recurring orders at the regular price. Your customers will get the sale price on their first order and the regular price will automatically be put in place after that. It's way easier than using discount codes.
How does this look on the Shopify product page?
The initial and recurring discounts will be shown on the product page subscription widget, making it clear how much the product will cost on the initial order and recurring orders once the recurring discount comes into play.
- When a customer checks out with a subscription product that has an initial and recurring discount option attached, it creates a unique single subscription just for that product.
- If they have other regular subscription product(s) in their cart during checkout (in Multiple Product cart style) those products will be created as an additional subscription. You would most likely see a "2" beside their customer information in the app.
- The customer will not be able to adjust product quantity, add new products to their existing subscription, or swap for another product for the specific subscription containing the initial and recurring discount. The options will be hidden from the "Manage" dropdown menu.
- Once the automated transformation is complete, they will be able to make those changes again freely.
- They'll still be able to edit and update their other subscriptions if applicable.
Using initial and recurring discounts on your products requires the app to do some automated actions internally. This by default restricts certain functionality when editing the customer's subscription.
You will see a small alert icon, which explains that "an automatic update is pending on this subscription. Until the update happens products and prices for future orders may be inaccurate."
Certain functions will be disabled by default, like Product Swap, Add Products, changing the subscription product price, and changing the product quantity.
Need to edit the product or price anyway? You can do that, but it requires removing the automated actions. The initial and recurring discount functionality will be removed, and the product price will default to the current price. You can then adjust the product, quantity, or price, but no automatic transformation will happen once you remove it, and it cannot be put back in place once removed.
Select the alert box and manually remove the transformation from the "Automatic Updates" pop up.
Visit: Edit Discounted Products in a Dynamic Subscription for detailed setup instructions.