The IQ Score in The Bold Brain is a number from 0 - 100. It indicates how confident we are that the recommendation we have for you will be successful. The higher the number, the more confident we are that you should create the recommended upsell.
- If the IQ Score on the recommendation is 80 we are very confident in it's success.
- If the IQ Score is 30, we aren't quite sure how successful it will be, but it's still probably worth a try.
The IQ Score is calculated using several key performance indicators, like product purchase frequency and how often groups of products are purchased together.