What is the Brain IQ Score?

The IQ Score in Bold Brain is a number from 0 - 100. It indicates how confident we are that the recommendation we have for you will be successful. The higher the number, the more sure we are that you should create the recommended offer.

For Example: 

  • If the IQ Score on the recommendation is 80, we are very confident in its success.
  • If the IQ Score is 30, we aren't entirely sure how successful it will be, but it's still probably worth a try.

The IQ Score is calculated using several key performance indicators, like product purchase frequency and how often groups of products are purchased together.

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