Google Analytics - eCommerce Integration

Follow

By default, Bold Subscriptions will track three different events during the checkout process, but if you'd like to record more information when a successful order is placed, all you need to do is enable basic or enhanced eCommerce settings.

Before following these steps, ensure that your Google Analytics ID has been entered under the Google Analytics integration tab.

Visit the Google Analytics and Advanced Tracking Scripts article for detailed instructions if needed.

To enable this, please follow these steps:

  1. From Shopify's admin, select Apps.

    Select Apps

  2. Select Recurring Orders & Subscriptions by Bold.

    Select Recurring Orders & Subscriptions by Bold

  3. Select Integrations, then View All Integrations.

    Note: If you have any pre-existing eCommerce tracking scripts you will need to remove them from "Advanced Tracking Scripts" before proceeding.

    Select Integrations/View All Integrations

  4. Select Google Analytics.

    Select Google Analytics

  5. Under "Google Analytics Tracking ID", enter your Tracking ID.

    Google Analytics Tracking ID

  6. Select Enable Ecommerce Tracking.

    Enable Ecommerce Tracking

  7. Select Enable Enhanced Ecommerce.

    Enable Enhanced Ecommerce

  8. Select Save.

    Save

  9. Log into your Google Analytics Account.

    Google Analytics

  10. Select ADMIN.

    Admin

  11. Select Ecommerce Settings.

    Ecommerce Settings

  12. Set "Enable Ecommerce" to ON.

    Enable Ecommerce

  13. Select Next step.

    Next Step

  14. Set "Enhanced Ecommerce Settings" to ON.

    Enhanced Ecommerce

  15. Select Add funnel step.

    Funnel Steps

  16. For the "Checkout labeling funnel steps" enter RO - Enter Shipping Address.

    Enter Label Name

  17. Select Done.

    Done

  18. Select Add funnel step.

    Add Funnel Step

  19. For the "Checkout labeling funnel steps" enter RO - Enter Payment Information.

    Enter Label Name

  20. Select Done.

    Label Name

  21. Select Add funnel step.

    Add Funnel Step

  22. For the "Checkout labeling funnel steps" enter RO - Purchase Complete.

    Enter Label Name

  23. Select Done.

    Done

  24. Select Submit.

    Submit

That's it!

Once you've made these changes, all initial subscription orders should be recorded in your eCommerce Reports.

In Google Analytics your eCommerce data is found under Conversions -> eCommerce on the left navigation.

With enhanced eCommerce settings you are tracking the following transaction data:

  • Shopify domain
  • Order number
  • Order total
  • Tax total
  • Shipping total
  • Transaction discount code
  • Product IDs, titles, quantities, prices, types, vendors, discount codes applied, and variant titles

Also, you are tracking these checkout steps which can be used to create an eCommerce checkout funnel:

  • Step 1 - Enter Shipping Address
  • Step 2 - Enter Payment Information
  • Step 3 - Purchase Complete

Before inserting this script, ensure that your Google Analytics ID has been added to the Google Analytics integration tab. Visit the Google Analytics and Advanced Tracking Scripts article for detailed instructions.

  1. From Shopify's admin, select Apps.

    Select Apps

  2. Select Recurring Orders & Subscriptions by Bold.

    Select Recurring Orders & Subscriptions by Bold

  3. Select Integrations, then View All Integrations.

    Note: If you have any pre-existing eCommerce tracking scripts you will need to remove them from "Advanced Tracking Scripts" before proceeding.

    Select Integrations/View All Integrations

  4. Select Google Analytics.

    Select Google Analytics

  5. Under "Google Analytics Tracking ID", enter your Tracking ID.

    Google Analytics Tracking ID

  6. Select Enable Ecommerce Tracking.

    Enable Ecommerce Tracking

  7. Select Save.

    Save

  8. Log into your Google Analytics Account.

    Google Analytics

  9. Select ADMIN.

    ADMIN

  10. Select Ecommerce Settings.

    Ecommerce Settings

  11. Set "Enable Ecommerce" to ON.

    Enable Ecommerce

  12. Select Next step.

    Next Step

  13. Select Submit.

    Submit

That's it!

Once you've made these changes, all initial subscription orders should be recorded in your eCommerce Reports.

In Google Analytics your eCommerce data is found under Conversions -> eCommerce on the left navigation. With basic eCommerce, you do not have as much data available to you as in enhanced.

With basic eCommerce settings you are tracking the following transaction data:

  • Shopify domain
  • Order number
  • Order total
  • Tax total
  • Shipping total
  • Product IDs, titles, quantities, prices, vendors and variant titles

Helpful Link:

Next Steps:

Blog Posts:

1 out of 1 found this helpful

Comments

0 comments

Article is closed for comments.