Using the Buy Button Feature in Bold Subscriptions



The Bold Subscriptions' Buy Button feature is used to send customers directly to the Subscriptions checkout with a single subscription product set to a pre-selected frequency.

You can use Buy Buttons to:

  • Sell your subscription products on external websites like WordPress, Squarespace, partner blogs, or wherever your Shopify store has an online presence.
  • Create unique marketing content like marketing emails and promotional content that focus on a single subscription product.
  • Link customers directly from custom Shopify hosted pages to reduce the steps to check out. Like subscription landing pages, selectable buttons, etc.

Click here to check out a live example of a Bold Subscriptions Buy Button.

Your Subscriptions app cart mode must be set to either Single Product or Multiple Product mode in order to create a Buy Button. This feature requires the product to be inside an active subscription group, which is not a feature of the Recurring Cart mode.

To create a Buy Button, please follow these steps:

  1. From Shopify's admin, select Apps.

    Select Apps

  2. Select Recurring Orders & Subscription Box App by Bold.

    Select Recurring Orders & Subscriptions by Bold

  3. Select Subscriptions, then Create Buy Button.

    Select Subscriptions/Create Buy Button

  4. Select Select Product.

    Select Product

  5. Select Add next to the product for which you would like to have a Buy Button.

    Note: Subscriptions' cart mode must be set to either Single Product or Multiple Product mode, as the product for which a Buy Button is being created must be in an active subscription group.

    Select Add

  6. Select Continue with selected products.

    Select Continue with selected products

  7. Under "Orders will generate every", select a Number and Interval (if applicable).

    Note: The options available for this subscription product are based on your existing subscription group settings.

    select a number and interval

  8. Select the Click here to have customers prepay for their subscription checkbox if desired.
  9. Select the Click here to have prepaid subscriptions always expire if desired.
  10. Specify the prepaid subscription length (if applicable).
  11. Select Generate Button Code.

    select generate button code

  12. Select an implementation method:
    • Copy URL for creating this subscription will only copy the URL itself, not the generated button to accompany it.

      copy url to create this subscription

      Here is a live example of what this will look like once complete: Buy Button Link Example.

      Buy Button Link Example 

    • Copy code to clipboard will copy the entire contents of the grey box. This HTML can be inserted into the source code of any web page, and it will look like a button out of the box.

      copy code to clipboard

      Here is an example of what this will look like once complete: Buy Button Example.

       Buy Button Example

Buy Buttons are not compatible with the following Subscriptions features:

  • Recurring Cart mode
  • Build-a-Box subscriptions
  • Refersion affiliate URL/link tracking

Customers cannot choose the subscription frequency or purchase other items along with the Buy Button product. This feature bypasses the Shopify cart which does not allow for a combination of items to be purchased at once.

Editing a subscription group's prepaid settings will not update its related Buy Button automatically. The prepaid settings that were in effect when the Buy Button was created will remain.

Buy Button links can only be deactivated by deleting the subscription group containing the Buy Button product. You can recreate the subscription group if necessary.

Note: A deactivated Buy Button link can be selected by a customer, but if the subscription group has been successfully deleted, it will redirect them to your Shopify store home page.


1 out of 1 found this helpful


  • Hi is there a way to modify the button appearance?

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  • Hey Trevor,

    You can modify the button by adding Inline CSS styling to the code, or by using CSS to style the button using the class associated the button's code.


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  • Hi is there an option to have custom "notes" embedded with button/link?
    i.e. adding query string &note="custom note"


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  • Hi Don!

    Unfortunately what you're looking to do is not currently possible with our Bold Subscriptions Buy Buttons. Sorry the news couldn't be better. If you have any other questions, feel free to reach out to us at We're always happy to help out in any way we can!


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