Shoelace - Retargeting on Autopilot

You can integrate Shoelace into Recurring Orders to target your customers with unique ads that promote your subscription products, and drive repeat purchase from past customers. Learn more about Shoelace and it's features here

Customers who purchased your products as a one time but did not sign up for a subscription, will be shown branded ads that promote your subscription products. By integrating Shoelace into the Recurring Orders checkout, you can ensure customers are excluded who have purchased a subscription, so you're only targeting the correct audience!

You can work with Shoelace's dedicated support team to ensure your success and create specific Recurring Orders campaigns. 

How to Integrate Shoelace

To integrate Recurring Orders with Shoelace, you must have the Shoelace app downloaded to your Shopify and setup, and also have your Facebook Pixel connected to the app. 

  1. Download the Shoelace Shopify app into your store. 

  2. Connect your Facebook Pixel in Recurring Orders under Settings -> Integrations -> Facebook Pixel. Click here for our guide on integrating Facebook Pixel with Recurring Orders. Ensure you use the same Facebook Pixel in the Shoelace app. 

  3. Work with Shoelace to enable the Recurring Orders integration in the Shoelace app. You can contact their team directly by emailing

  4. Enable the Shoelace integration in Recurring Orders, under Settings -> Integrations -> Shoelace


That's it!