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Checkout Flow Metrics

Laurel
Laurel
  • Updated

Bold Checkout allows you to track your checkout’s performance using checkout flow metrics. These metrics are as follows:

  • Average Order Value (AOV)
  • Customer Lifetime Value (LTV)
  • Conversion

This article explains how your checkout flow metrics are defined, compiled, and calculated.

 


 

Functionality

Checkout flow metrics are updated once per day at 10am UTC. They are calculated using the data from all captured amounts within the last 30 days. Captured amounts do not include any authorized amounts or take refunds into consideration, but will include any test orders you may have placed.

The currency displayed in your checkout flow metrics is dependent on the number of currencies captured in your AOV and LTV calculations within the last 30 days. If only one currency is captured, then your metrics will be displayed in that currency. If multiple currencies are captured, then your metrics will be displayed in USD. This is true even if you have not captured any amounts in USD.

 


 

Checkout flow metrics descriptions & calculations table

 

Metric Description Calculation
AOV The average captured value per customer in the last 30 days. Total amount captured / total customer count
LTV The average captured value per order in the last 30 days. Total amount captured / number of orders captured
Conversion Percentage of checkouts completed in the last 30 days. Completed checkouts / checkouts started

 


 

View your checkout flow metrics

Checkout flow metrics are located within the Bold Checkout admin, on the Flows page.

Flows page

Alert: Checkout flow metrics are only available to stores using Bold Checkout powered by our headless APIs. If you are unable to see the Flows page in the Checkout admin, this means you are using Bold Checkout Classic.