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Can I make items in a bundle sale exempt from coupons?

No, unfortunately, you can't restrict the use of coupons on a case by case basis through Product Bundles. To exempt bundles from coupon-use, you would need to set-up the coupon code to only include the individual products or collections the bundled-items are not a part of when it's created.

Visit Creating discount codes (link to Shopify Help Centre) for more information on creating discount codes in Shopify.

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