Sales Motivator is commonly used to offer "Free Shipping" to customers. It's quite common that free shipping only applies in your local country and not to the rest of the world. Unfortunately, Sales Motivator Basic can't detect where a customer is located. We recommend adding a disclaimer to the "Initial Message" (Step 2 when you Create a Sales Motivator Goal). For example, if you are in the US the "Initial Message" could be "Good News! Free Shipping on orders $100 or more! (Lower 48 US States only)".