What are the differences between Product Builder and Product Options Premium?

Product Builder and the premium version of Product Options function in very similar ways, with a few major differences.

In both Product Builder and Product Options, you have the ability to:

  • Offer both priced and non-priced products to your customers.
  • Showcase images of your products.
  • Create conditional logic to show and hide other products.
  • Create option types like dropdown menus, checkboxes, text boxes and more.

But there are also a few key differences between these two apps. Please select the app below for a brief description on how they function.


As of February 19th, 2021, Product Builder is unavailable for new installations. If you are currently using Product Builder, you will be able to continue using the app as your account will now be grandfathered.



Product Builder allows you to create a custom page for your custom product. This product has its own unique URL, and allows your customers to preview their custom product as they build it through each step.

Every step is a group of options that your customers can select as part of their customized product. There are 2 types of steps:

  • Option Select
  • Custom Form

Option Selects are for option products, and Custom Forms are for dropdown menus, checkboxes, text boxes, etc.


Custom Forms can only be created once an Option Select step is made.

Please visit our Custom Truck demo to preview a Product Builder product.



Product Options offers a more fluid and unstructured customization experience for your customers. Options are created and linked to your Shopify products via Option Sets.

Each Option Set can be linked to as many Shopify products as you prefer, but it is not possible to link an Option Set to a specific Shopify variant. When an Option Set is linked to a Shopify product, your options within that Set will appear on that product's page on your storefront.

There are many different kinds of options you can create with the premium version of Product Options:

  • Dropdown Menus
  • Checkboxes
  • Radio Buttons
  • Swatches
  • Text Boxes
  • File Uploads

And many more.

Option types like Swatches can have a photo associated with the option, but it cannot change the primary image of the product that it's linked to. This is a customization that you can request through our partners at HeyCarson or Storetasker.

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