Buy Now links give you the opportunity to help your customers quickly and easily purchase a subscription by sending them straight to the checkout with a preselected subscription product along with a predetermined frequency and quantity.
This helps drive sales by reducing the number of steps it takes to purchase a subscription on your store.
This article provides step-by-step setup instructions and outlines some helpful use cases for Buy Now links.
Walkthrough
Use cases
Buy Now links can serve a variety of purposes. The following examples provide some ideas:
- Sell your subscription products on external websites such as a blog or a social media page.
- Create unique marketing content like marketing emails and promotions that focus on a single subscription product.
- Help a customer who is having trouble navigating your store.
Prerequisites
To generate a Buy Now link, your product must belong to an active subscription group and can have standard and prepaid options.
To see how to set up a subscription group, please visit either of the following articles:
Setup
To generate a Buy Now link, please follow the steps below.
- From within Bold Subscriptions, navigate to Subscriptions > Buy Now.
- Click Select a Product.
- Select your desired product or variant (if applicable).
Note: Only one product without variants or one variant can be selected.
- Click Confirm.
- Select a Subscription frequency.
- Select a Prepaid Duration (if applicable).
Note: If your product does not have prepaid subscription options, the Prepaid Duration selector defaults to the standard subscription option.
- Enter a quantity.
- Click Create url.
- Click Copy to save the link to your clipboard and use where desired.
Important considerations
- Buy Now links are not available for one-time purchase products or for tracking affiliate URLs / links.
- Customers are not able to select a frequency, quantity, or different product/variant when using the Buy Now link. These are all predetermined by you when creating the link.
- The redirection cannot be changed with Buy Now links. Buy Now links can only direct customers into the Shopify checkout.
- Buy Now links can be used multiple times, as long as the product belongs to the active subscription group.
- If the subscription group containing the product is deleted or disabled the link will no longer work. If the group is re-enabled, you will need to create a new link.