Make a selection

Buy Now Links in Subscriptions for Shopify Checkout

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Buy Now links give you the opportunity to help your customers quickly and easily purchase a subscription by sending them straight to the checkout with a preselected subscription product along with a predetermined frequency and quantity.

This helps to reduce the number of steps it takes to buy a subscription on your store so you can increase your subscription sales.

For more information on creating a Buy Now link, please see the video or follow the step-by-step setup guide below.



Video Walkthrough

Note: Buy Now links can also include prepaid options (not shown in video walkthrough). 



Use cases

Buy Now links can serve a variety of purposes. The following examples provide some ideas:

  • Sell your subscription products on external websites such as a blog or a social media page.
  • Create unique marketing content like marketing emails and promotions that focus on a single subscription product.
  • Help a customer who is having trouble navigating your store.




To generate a Buy Now link, your product must belong to an active subscription group and can have standard and prepaid options.

To see how to set up a subscription group, please visit either of the following articles:




To generate a Buy Now link, please follow the steps below.

  1. From within Bold Subscriptions, navigate to Subscriptions > Buy Now.
  2. Click Select a Product.
    Select a Product.png
  3. Select your desired product or variant (if applicable).

    Note: Only one product without variants or one variant can be selected.

  4. Click Confirm.
  5. Select a Subscription frequency.
  6. Select a Prepaid Duration (if applicable).

    Note: If your product does not have prepaid subscription options, the Prepaid Duration selector defaults to the standard subscription option.

  7. Enter a quantity.
  8. Click Create url.
  9. Click Copy to save the link to your clipboard and use where desired.

    Click Copy



Important considerations

  • Buy Now links are not available for one-time purchase products or for tracking affiliate URLs / links.
  • Customers are not able to select a frequency, quantity, or different product/variant when using the Buy Now link. These are all predetermined by you when creating the link.
  • The redirection cannot be changed with Buy Now links. Buy Now links can only direct customers into the Shopify checkout.
  • Buy Now links can be used multiple times, as long as the product belongs to the active subscription group.
  • If the subscription group containing the product is deleted or disabled the link will no longer work. If the group is re-enabled, you will need to create a new link.