How can I implement a pricing structure that offers a 20% discount on the first order and a 10% discount on subsequent orders for subscriptions?
This is possible using the dynamic discount feature in Bold Subscriptions, which requires a Shopify 2.0 theme. More details on using this feature can be found here: https://support.boldcommerce.com/hc/en-us/articles/34821425173012-Dynamic-Discounts.