Overview
Bold Brain has the ability to track various analytics relating to your widgets' performance. You're able to see views, clicks, add-to-carts, and purchases that are made through the widgets on your site.
Here's how to navigate this section:
- From Shopify's admin, select Apps.
- Select Bold Brain.
- Select Widgets.
- Select Performance.
- The top graph charts your widget(s) clicks, day-to-day:
Note: You can change the date range of the chart in the top-left corner. This graph will show click statistics for all of the widgets used on your site.
- The section below this goes a bit further into the analytics:
Note: The widget type is listed in the top-left corner of this section.
- Impressions & No Clicks: 'Impressions' are how many times the widget has been viewed on the storefront. 'No Clicks' are instances where customers did not click on a product in the widget.
Note: 'Impressions' are added each time a customer views a new product. This number can be quite high if you have a large amount of site traffic.
- Clicks & No Add to Cart: 'Clicks' are calculated when the customer selects a product displayed in the widget. 'No Add to Carts' occur if the customer does not add the selected product to their cart, after clicking on it through the widget.
- Add to Carts & Abandoned: 'Add to Carts' are when the customer takes the item they clicked on, through the widget, into their cart. 'Abandonments' occur if the customer does not check out with this product.
- Items Ordered & Widget Revenue: Both of these are calculated when the customer checks out with a product that has been added to their cart from the widget.
- Impressions & No Clicks: 'Impressions' are how many times the widget has been viewed on the storefront. 'No Clicks' are instances where customers did not click on a product in the widget.