Create and Edit Audiences in Bold Brain

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Bold Brain gives you the flexibility to create different segments of customers. You can set specific criteria that a customer must fall under in order to be considered part of the "Audience".

Audiences can be used to better target your email campaigns and create reports about how your customers shop on your site.

To create and edit your Audiences, please follow these steps:

  1. From Shopify's admin, select Apps.

    Select Apps

  2. Select Bold Brain.

    Select Bold Brain

  3. Select Audiences.

    Select Audiences

  4. Select Create Audience.

    Select Create Audience

  5. Select the visitor conditions:

    Select Conditions

    • Viewed: This filter will show you an additional option to select the "Viewed" products. Using this condition will pull or reject all of the customers who view the products you select into this audience list.

      Viewed Products

    • Added to cart: This condition will provide you with an additional option to select the "Added to cart" products. Using this will pull or reject all of the customers who have added your chosen items to their carts, into this audience list.

      Added to Cart Products

    • Purchased: This filter will show an additional option to select the "Purchased" products. Setting this condition will pull or reject all of the customers who have purchased the items you select into the audience list.

      Purchased Products

    • Made their last order: This condition will display an additional option to have you choose the required time period. This will then pull or reject all of the customers who have made their last order within the time frame you specify.

      Made Their Last Order

    • Made their first order: This condition will display an additional option to have you choose the required time period. This will then pull or reject all of the customers who have made their first order within the time frame you specify.

      Made Their First Order

    • Spent: This filter will show additional options to have you select the amount spent, whether its at least, at most, or in between a specific range, as well as the required time frame. This will then pull or reject all of the customers who have spent money within the set ranges, during the specified time period.

      Spent Amount

    • Placed an order: This condition will show additional options to have you select the number of orders, whether its at least, at most, or in between a specific range, as well as the required time frame. This will then pull or reject all of the customers who have made this number of orders during the specified time period.

      Placed An Order

    • Are tagged with: This filter will show an additional option to have you enter the required customer tags. This condition will then pull or reject all of the customers who are tagged with this specific customer tag.

      Are Tagged With

  6. Select Add Filter (optional).

    Note: This is only required if you have additional conditions for the customer to be included or excluded from this Audience.

    Select Add Filter

  7. Repeat Steps 5 - 6 until your Audience conditions are met.

    Repeat Steps

  8. Enter an Audience Name.

    Enter Audience Name

  9. Select Save.

    Select Save

  10. To edit an Audience, select the ellipsis.

    Select Ellipsis

  11. Select Edit.

    Select Edit

  12. Adjust the conditions accordingly.

    Adjust Audience

  13. Select Save.

    Select Save

That's it!

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