Using Audiences with Mailchimp

Bold Brain's Audiences feature gives you the ability to segment your customers into groups based on specific criteria.

Once a customer takes certain actions on your store, they are included in the Audience. These groups can then be used to target your email campaigns.

If you haven't already, you'll need to set up your Audiences and connect your Mailchimp account in Brain.


You must use another app or service (links to Mailchimp) to synchronize your Shopify store into Mailchimp for this integration to work.


Bold Brain is no longer available for new installations. If you currently have Bold Brain installed on your store, it will continue to function as expected.

To use your Audiences with Mailchimp, please follow the steps below.



  1. From the Shopify admin, select Apps.
  2. Select Bold Brain.
  3. Select Audiences.

    From the side navigation bar, select Audiences

  4. Select the ellipsis beside the Audience you want to use.

    To the far right of the Audience that you want to use, select the ellipsis

  5. Select View Audience.
  6. Select Setup on the Mailchimp segment option.

    In the bottom-rihgt corner, select Setup

  7. Select Enable.

    In the bottom-right corner of the pop-up window, select Enable

  8. Wait for the audience sync to complete.

    To the far right of the Mailchimp Segment (under Customer Experiences where you selected Setup), wait for the sync to show Sync Successful

  9. Navigate to Mailchimp's homepage and select Log In.
  10. Enter your UsernamePassword, then select Log In.
  11. Select Campaigns.

    In the top-left corner, select Campaigns

  12. Select Create Campaign.

    In the top-right, select Create Campaign

  13. Select Email.

    In the top-left of the list, select Email

  14. Enter a Campaign Name, then select Begin.

    At the bottom of the pop-up window, select Campaign Name, then underneath that, select Begin

  15. Select Add Recipients.

    To the far-right of the To section, select Add Recipients

  16. Under List, select your store name.

    Under To, choose your store name from the dropdown list

  17. Under Segment or Tag, select the Audience you created in Brain.

    Note: Brain will append all of the tags that it makes for audiences with (Brain) at the end.

    To the right of List, select the Segment or Tag dropdown menu and choose the Audience you created in Brain

  18. Continue to follow the steps to Create a Regular Email Campaign (links to Mailchimp).
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