Subscriptions Overview

Bold Subscriptions V1 is a dynamic e-commerce tool that allows you to sell your products on a recurring basis. There are 3 types of subscriptions you can create with Bold Subscriptions:

  • Standard subscriptions
  • Build-a-box subscriptions
  • Convertible subscription

Bold Subscriptions is packed with features like customizable email notifications, access to the manage subscriptions page, a variety of discounts, and much more.


Please note that this article only relates to Version 1 of Bold Subscriptions. If you have Version 2 of Bold Subscriptions installed on your store, please visit Subscriptions V2 Overview.

If you are unsure of which version of Bold Subscriptions that you have currently installed, please visit Bold Subscriptions V1 & V2 Comparison.




Bold Subscriptions V1 can only be installed through the BigCommerce app store.

As of November 2nd, 2020, only the 2nd version of Bold Subscriptions will be available through the Shopify app store. If your store already has version 1 installed, it will continue to run as expected.

For more information determining which version of Bold Subscriptions you have, please visit Bold Subscriptions V1 & V2 Comparison.



Code Installation

Subscriptions V1 requires liquid code in order to function properly. This ensures that both the subscriptions widget displays on your product pages and that your orders go through the correct ( checkout.


Switching and updating your theme requires a new installation of our Liquid code.

If you feel comfortable with Liquid code, you can complete the installation yourself, or you can use our automatic installer.

Pease visit Installation Guide for Bold Subscriptions V1 for more information.



Price Plans

There are two price plans currently available in Subscriptions V1: Essentials and Advanced.




Price per month

+1% Transaction Fee

+1% Transaction Fee

Offering Standard and Convertible Subscriptions

Product Swapping

Subscription "Buy Buttons"

Prepaid & Gift Subscription Options

Analytics and Data Exports


Customizable Email Notifications

Dynamic Discounts


Customer-managed subscription portal

Cancellation Prevention

Customer Portal API


Build A Box/Custom Subscription Boxes


Priority Support



The Advanced tier plan comes with additional features:

  • Access to our Subscriptions V1 API, which allows your developers to take the manage subscriptions page to the next level. 

  • The ability to create build-a-box subscription boxes, allowing your customers to choose exactly what is sent to them in every shipment.

  • Dedicated, priority support from our enterprise support team.

The Advanced plan is especially good for stores that want to offer multiple products within one subscription box, or custom "mystery box" subscriptions.

Note: If you would like to change your current price plan, you can do this in the app admin under Settings > Account & Billing.




Bold Subscriptions V1 is packed with features that help you with your store's success.

Third Party Payment Gateways

Connect your preferred payment processor.

Custom Subscription Boxes

Set up your subscriptions exactly how you want.

Total Customer Control

Allow your customers to manage, edit, pause, and skip their own orders through the manage subscriptions page.

Cancellation Flow

Collect feedback from and offer your customers incentives to prevent cancellations.

Built-In Discounts

Offer discounts and increase your conversion.

Email Notifications

Create and setup automatic email flows to send to your customers for refunds and other changes.

Analytic Information & Data Exports

Use real-time analytics and reporting to track performance and inform optimization, including data on future orders, tracking products, and revenue generation.




For the full list of apps that work with Bold Subscriptions V1, please visit our Integration Hub.

If you have Bold Cashier, please see our article for additional integrations

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