Subscriptions Overview


Bold Subscriptions V1 is a dynamic ecommerce tool that provides you with the ability to offer your stores products to your customers on a recurring basis. This can be set-up as a standard subscription, build-a-box, or a convertible subscription for your products.

This app is also packed with features, such as the ability to send email notifications, allow your customers to completely manage their own subscriptions, and offer built-in subscription discounts.


Please note that this article only relates to Version 1 of Bold Subscriptions. If you have Version 2 of Bold Subscriptions installed on your store, please visit Subscriptions V2 Overview.

If you are unsure of which version of Bold Subscriptions that you have currently installed, please visit Bold Subscriptions V1 & V2 Comparison.

Are you ready to get started with Subscriptions?




Currently, Bold Subscriptions V1 can be installed through the BigCommerce app store only.

As of November 2nd, 2020 - only the new Version 2 of Bold Subscriptions will be available through the Shopify app store. If your store already has Version 1 installed, then it will continue to run as expected.

For more information on how to determine which version of Bold Subscriptions is currently on your store, please visit our V1 & V2 Comparison article.


Code Installation

Subscriptions V1 requires liquid code be inserted to your Shopify theme to work properly. This ensures that the widget appears on the product pages, and that your orders go through the correct checkout.


Each theme on your Shopify store is different. This means that if you're planning on using multiple themes or switching things up, the code will have to be installed first. This code installation will benefit each of your themes that you plan to use to ensure the Bold Subscription app continues to run properly.

If you feel comfortable with coding, you can complete the Liquid code installation yourself, or you can use our automatic installer to complete this for you.

For more information for adding our apps liquid code to your store, please see our Installation Guide for Bold Subscriptions V1.



Price Plans

There are two price plans currently available through Subscriptions V1, each possessing their own set of features. This includes our Essentials plan, or the Advanced plan.





Price per month

+1% Transaction Fee

+1% Transaction Fee

Offering Standard and Convertible Subscriptions

Product Swapping

Subscription "Buy Buttons"

Prepaid & Gift Subscription Options

Analytics and Data Exports


Customizable Email Notifications

Dynamic Discounts


Customer-managed subscription portal


Cancellation Prevention


Customer Portal API



Build A Box/Custom Subscription Boxes


Priority Support



The Advanced tier plan comes with additional features such as:

  • Access to our Subscriptions V1 API, which allows your developers to take your customer portal to the next level. 

  • Ability to create a Build A Box and Custom Subscription boxes, allowing your customers to choose exactly what is sent to them in every shipment. This is great for meal delivery services, and box-of-the-month clubs.

  • Get dedicated support from our enterprise support team, ensuring your questions and support issues are made a priority.

The advanced plan is especially good for stores that want to offer multiple products within one subscription box, or custom "mystery box" subscriptions.

Note: If you would like to change your current price plan within Bold Subscriptions V1, this can be completed by navigating to Settings > Account & Billing from within our app.

Visit Pricing and Transaction fees' for more information on Bold Subscriptions billing.




Bold Subscriptions V1 is packed with features that will help with your stores success. These features range from your customers ability to make customizations, review analytics, and even offer special offers to your customers.

Third Party Payment Gateways
Connect an integrated payment processor of your choice. This will allow your store the ability to select how your payments are captured on your store.

Custom Subscription Boxes
Set-up your subscriptions exactly how you want for your subscribers. This could be having a standard subscription, Build a box, or having the convertible subscriptions that switch the items after the first order.

Total Customer Control 
Allow your customers to completely manage their own orders by editing, pausing, and skipping their subscriptions. This feature additionally allows your customers to change their payment methods, and update their delivery dates for their orders. This is all completed through the Manage Subscription Page.

Cancellation Flow
When your customers go to cancel their subscriptions, they can see a cancellation flow. This allows your store to collect feedback from your customers, and try to offer them incentives to keep their orders; Such as offering a discount or a lower-priced alternative.

Built-in Discounts
Discounts can be offered on your Subscriptions to increase conversions. This includes the ability for, "Subscribe & Save!", and also creating discount codes for your recurring orders.

Email Notifications
Your store will have the ability to create automatic emails to be sent to your customers when any changes occur to their subscriptions. This includes confirmations of updates or changes, refund notifications, and many more!

Analytic Information & Data Exports
Use real-time analytics and reporting to track performance and inform optimization. This includes seeing future orders, tracking products, and reviewing the revenue being generated by current and future subscription orders. 




Bold Subscriptions V1 has additional features that can be utilize when integrating with additional apps to best utilize these features to their full potential. For a list of all the apps that work well with Bold Subscriptions V1, please visit our Integration Hub.

If you also have Bold Cashier, please see our article for additional integrations

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