Buy Button Feature


The Buy Button feature within Bold Subscriptions V1 allows you to send your customers directly to your stores checkout to purchase a subscription product. This feature is often used by users in scenarios where you would like to include a link to your product within the checkout anywhere that HTML can be added, and as a result - drive up your subscription sales!


Please note that this article only relates to Version 1 of Bold Subscriptions. Please visit Bold Subscriptions V1 & V2 Comparison for more information on determining which version of Bold Subscriptions you are currently on.

Click here to check out a live example of a Bold Subscriptions V1 Buy Button.



You can use the Bold Subscriptions V1 buy button feature to:

  • Sell your subscription products on external websites like WordPress, Squarespace, partner blogs, or wherever your Shopify store has an online presence.
  • Create unique marketing content like marketing emails and promotional content that focus on a single subscription product.
  • Link customers directly from custom Shopify hosted pages to reduce the steps to check out. Like subscription landing pages, selectable buttons, etc.

Another perfect example of a Buy Button is applying the link in an automated marketing email to your customers. The link created within the app can be used on any page that is able to have HTML inserted!


The Buy Button can also be styled using CSS code to match your store's theme style. Please visit W3 Schools - CSS for further assistance with CSS coding.

The Bold Subscriptions' V1 cart mode must either be set to Single Product or Multiple Product mode in order to create a Buy Button. Your products have to be included within active subscription groups, which is unavailable for stores using recurring cart mode.




Buy Buttons are not compatible with the following Subscriptions features:

  • One-Time Purchase products
  • Recurring Cart mode
  • Build-a-Box subscriptions
  • Refersion affiliate URL/link tracking

When your customers are linked to the checkout through a Buy Button link, they are unable to select which frequency they would like. The subscription frequency is created when the Buy Button link is created.

Buy button links will remain active, and can be used multiple times. The only time that a link can be deactivated is when a subscription group containing that product is removed, or turned off.

Note: A deactivated Buy Button link can be selected by a customer, but if the subscription group has been successfully deleted, it will redirect them to your Shopify store home page.

This setup method can be used to sign your customers up for a subscription on your store, which adds them to the Bold Subscriptions app!
To get started with creating a Buy Button in Bold Subscriptions V1, please follow these steps:
  1. From within Bold Subscriptions V1, select Subscriptions, then Create Buy Button.
  2. Choose Select Product.
  3. Select Add next to the product for which you would like to have a Buy Button.

    Note: Only products inside an active subscription group will be in the product selector. 

  4. Select Continue with selected products.
  5. Under "Orders will generate every", select a Number and Interval (if applicable).

    Note: The options available for this subscription product are based on your existing subscription group settings.

    Subscription Group Intervals

  6. Select Generate Button Code.
  7. Select an implementation method:
    • Copy URL for creating this subscription will only copy the URL itself, not the generated button to accompany it.

      Copy Link of Buy Button

    • Copy code to clipboard will copy the entire contents of the gray box. This HTML can be inserted into the source code of any web page, and it will look like a button out of the box.

      Copy Buy Button Code



Next Steps:
  • After a Buy Button has been created and the code or URL has been copied from within Bold Subscriptions V1, place the code or link in a source that accepts HTML in order to have the Buy Button link or button appear.
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