Make a selection

Buy Button Feature in Bold Subscriptions V1

  • Updated

Buy Buttons allow your customers to purchase their subscriptions more efficiently by sending them straight to the checkout.

This feature is often used in scenarios where you would like to include a link to your product within the checkout anywhere that HTML can be added. As a result, buy buttons can drive up your subscription sales!

Click here to check out a live example of a Bold Subscriptions V1 Buy Button: Buy Button Demo.




This setup method can be used to sign your customers up for a subscription, which adds them to the Bold Subscriptions V1 app admin.

  1. From within Bold Subscriptions V1, select Subscriptions, then Create Buy Button.
  2. Choose Select Product.
  3. Select Add next to the product for which you would like to have a Buy Button.

    Note: Only products inside an active subscription group will be in the product selector. 

  4. Select Continue with selected products.
  5. Under Orders will generate every, select a Number and Interval. (if applicable)

    Note: The options available for this subscription product are based on your existing subscription group settings.

    Subscription Group Intervals

  6. Select Generate Button Code.
  7. Select an implementation method:
    • Copy URL for creating this subscription will only copy the URL itself, not the generated button to accompany it.

      Copy Link of Buy Button

    • Copy code to clipboard will copy the entire contents of the gray box. This HTML can be inserted into the source code of any web page, and it will look like a button out of the box.

      Copy Buy Button Code




You can use the Bold Subscriptions V1 buy button feature to:

  • Sell your subscription products on external websites like WordPress, SquareSpace, partner blogs, or wherever your Shopify store has an online presence.
  • Create unique marketing content like marketing emails and promotional content that focus on a single subscription product.
  • Link customers directly from custom Shopify hosted pages to reduce the steps to check out. Like subscription landing pages, selectable buttons, etc.

Another perfect example of a Buy Button is an automated marketing email sent directly to your customers. The link created in the app can be used on any page that supports HTML.


The Buy Button can be styled using CSS code to match your store's style. Please visit W3 Schools - CSS for further assistance with CSS.







Buy Buttons are not compatible with the following Subscriptions features:

  • One-time purchase products
  • Recurring Cart mode
  • Build-a-box subscriptions
  • Refersion affiliate URLs / link tracking

When your customers are linked to the checkout through a Buy Button, they will be not be able to select a frequency. The subscription frequency must be selected when the Buy Button link is created inside of the Subscriptions app admin.

Buy Button links will remain active, and can be used multiple times. The only time that a link can be deactivated is when a subscription group containing the Buy Button link product is deleted from the app, or disabled (turned off).

Note: A deactivated Buy Button link can still be opened by a customer, but if the subscription group has been deleted or disabled, the link will redirect the customer to your Shopify store's home page.