With Bold Subscriptions, you can choose to offer a unique subscription model that has a minimum fulfilled order configuration. This feature allows you to enforce a minimum number of subscriptions orders that must process before a customer can freely cancel their subscription.
This feature works with the Single Product or Multiple Products cart mode in Subscriptions, as it's meant to only apply to specific products sold within your store. It will not be compatible with the Recurring Cart mode.
If your customer chooses to subscribe to a product that has a minimum fulfilled order value applied, then the subscriber will be unable to cancel their order until that minimum is achieved. The option to cancel their order will not be available under the "Manage" menu of the Customer's Subscription portal. This includes the initial order.
The notice below will appear for both the Staff on your store, and the subscriber. A small indicator will appear on their subscription notifying them that they are unable to cancel their subscription, as shown below:
You can adjust the text within this hover box within the Settings > Language Settings area of Subscriptions to align with your store's branding.
As the merchant, you can choose to cancel the customer's subscription at any time if the situation arises.
Once they reach the minimum fulfilled order value, the subscriber will be able to cancel their subscription themselves.
This feature is recommended to apply to specific products within your inventory. It's best to use this function for unique subscription models where enforcing a minimum fulfilled order value is a necessity. It is not recommended to apply this feature to a large inventory, or to the entire store.
Having a minimum order fulfillment model is not common, so outlining this feature as much as possible to your customers is important. This feature is more often seen with products that have discounted shipping costs available for subscribers only, payment plan subscription models, and promotional subscription models (for example, "Get your first two orders free if you sign up for 12 months.").
Applying this across scores of subscription products in one store may limit the ease of use that your subscribers have when managing their products between orders, like adding new subscription products.
Until your customer meets the minimum order fulfillment within this feature, they will be unable to add new subscription products to their order. They will still have the ability to skip upcoming orders, but skipped orders will not apply to the minimum fulfillment.
If a customer subscribes to multiple products within your store that each have different minimum order values, then the subscription will take the highest number enforced. For example, if your customer subscribes to a product with three minimum orders, and another product with six minimum orders, then this customer will not be able to cancel until six orders have passed.
If you use this feature, we recommend that you create Terms & Conditions for the checkout in Bold Subscriptions. This will show them the information in regards to subscribing to the product, and will have to agree to the terms and conditions prior to the checkout.
It is important for your store to outline and educate to your customers how the behavior is intended for their subscription. You may want to consider providing this information on your product page within Shopify product description. You may also want to create a custom Bold Subscriptions checkout message with this information.
It is important to understand the legal considerations within your country before launching a subscription model that has a minimum fulfilled order configuration. How Bold Subscriptions is built, it does not indicate when a customer is purchasing a subscription product with the minimum fulfilled restriction.
If you are noticing that your customers are unaware of the minimum fulfilled order restriction, you may want to change the placement of this text. Through minor customization, it is possible to insert a modal (popup) window that prompts the customer to agree to the conditions when adding the product to their cart.
For more information, please contact our Merchant Success team.