Google Tag Manager & Checkout Integration

Bold Checkout integrates with Google Tag Manager to expand on your store's analytics. You will need to have a Google Tag Manager account in order to use this integration.


When using Bold Checkout with Google Tag Manager, both Google Analytics and Facebook Pixel IDs must be entered into Google Tag Manager directly.

Entering these IDs anywhere else will result in your store's events being tracked twice.



  1. Within the Bold Checkout admin, select Settings > Analytics.
  2. Under Google Tag Manager (GTM), enter your GTM Container ID.
  3. Select Save.
  4. Select I Accept.

    Note: By accepting this, you are accepting responsibility for the security and privacy of your customer's data.



Because Bold Checkout is a single page application, it's not able to trigger any page views in Google Tag Manager. We recommend using the History Change trigger instead.

  1. Within Google Tag Manager, select Triggers > New.
  2. Select Trigger Configuration.
  3. Select Other > History Change Trigger.
  4. Set which triggers you would like to track:
    a) Select all history changes to track events any time the page changes (optional).
    b) Specify which history changes to track on specific pages.


3-Page Checkout

Customer information page has no URL modifier:

  • Shipping method: URL contains: /shipping_method
  • Payment method: URL contains: /payment_method
  • Thank you Page: URL contains: /confirmation


1-Page Checkout

Main page has no URL modifier:

  • Thank You Page: /confirmation



Bold highly recommends using Google Tag Manager for all of your analytics and tracking scripts, including custom scripts. This allows you to keep everything organized and customized to your needs.

If your store has previously integrated Google Analytics or Facebook Pixel with Bold Checkout, it's recommended integrating them through Google Tag Manager instead.



Google Tag Manager is a solution offered and maintained by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). This solution is a tag management solution used to manage tags, or small code elements, used for tracking and analytics. If you enable the use of Google Tag Manager in your checkout, the solution allows you to embed third party scripts, and causes tags to be activated, that may have access to your customers' personal information and collect data.

In opting to enable Google Tag Manager, you maintain and hereby accept your responsibility for ensuring the privacy and security of your customers' data, and for managing their consent to the collection of their personal information. Google requires you to have and abide by an appropriate privacy policy and all applicable agreements and regulations, in using Google Tag Manager, including for example:

  • The Google Analytics Terms of Service located at:, and
  • The Google LLC Advertising Program Terms.

If you have third party scripts and/or tags delivered through Google Tag Manager, you hereby acknowledge and agree that Bold Commerce is not responsible for third party scripts and/or tags. Please ensure that you trust the third party scripts you are installing, as they can cause issues and security vulnerabilities.

Bold Commerce reserves the right to limit or modify access to items of data accessible or available via the checkout page in response to security or privacy considerations.



Google Tag Manager is only available for certain payment gateways. By enabling Google Tag Manager, you are also accepting responsibility for the security and privacy of your customer's data.

Google Tag Manager is currently only available for use with the following payment gateways:



There are many different types of tags that you can set up with Google Tag Manager. Please visit Google Tag Manager's supported tag list for more information.

You are also able to create custom HTML tags and custom image tags. Some more common uses for Google Tag Manager is HotJar for heatmaps and recordings, Google Ads, and Pinterest Tags.

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