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Google Tag Manager & Checkout Integration

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Google Tag Manager allows you to use tracking scripts to gather analytics on your store without having to modify the store's code.

Bold Checkout integrates with Google Tag Manager to provide you with expanded analytics on your checkout process.

In order to complete this integration, you will need to have a Google Tag Manager account to deploy your tags to Checkout.

It is important to note that if you've already integrated Bold Checkout with Google Analytics and/or Facebook Pixel as well as have the Google Tag Manager tracking tag, you may experience your checkout events being tracked twice.

We suggest making Google Tag Manager your primary analytics tracking software.




  1. From the Bold Checkout admin, select Settings > Analytics.
  2. Under Google Tag Manager (GTM), enter your GTM Container ID.
  3. Select Save.
  4. Select I Accept.

    Note: By accepting the terms of service with using Google Tag Manager, you are agreeing to be responsible for the security of your customers' data.

Bold Checkout is a single page application that's unable to trigger any page views in Google Tag Manager. Since this is unable to be tracked, we recommend using the History Change trigger as an option instead.

  1. From within Google Tag Manager, select Triggers > New.
  2. Select Trigger Configuration.
  3. Select Other > History Change Trigger.
  4. Set which triggers you would like to track:
    a) Select all history changes to track events any time the page changes (optional).
    b) Specify which history changes to track on specific pages.

Below are a list of different pages that exist within Bold Checkout:


3-Page Checkout

Customer information page has no URL modifier:

Shipping method: URL contains: /shipping_method

Payment method: URL contains: /payment_method

Thank you Page: URL contains: /confirmation


1-Page Checkout

Main page has no URL modifier:

Thank you Page: /confirmation

Bold recommends using Google Tag Manager for all analytics and tracking scripts, including custom scripts. This allows you to keep everything within the same place and customized to your needs.

If your store has previously integrated Google Analytics & Facebook Pixel in Bold Checkout, we would recommend integrating them through Google Tag Manager instead.

Please visit Google Analytics & Bold Checkout for more information.



By enabling Google Tag Manager, you are also accepting responsibility for the security and privacy of your customer's data.

Google Tag Manager is a solution offered and maintained by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). This is a tag management solution used to manage tags, or small code elements, used for tracking and analytics. If you enable the use of Google Tag Manager in your checkout, the solution allows you to embed third party scripts, and causes tags to be activated, that may have access to your customers' personal information and collect data.

In opting to enable Google Tag Manager, you maintain and hereby accept your responsibility for ensuring the privacy and security of your customers' data, and for managing their consent to the collection of their personal information. Google requires you to have and abide by an appropriate privacy policy and all applicable agreements and regulations, in using Google Tag Manager, including for example:

  • The Google Analytics Terms of Service located at:, and
  • The Google LLC Advertising Program Terms.

If you have third party scripts and/or tags delivered through Google Tag Manager, you hereby acknowledge and agree that Bold Commerce is not responsible for third party scripts and/or tags. Please ensure that you trust the third party scripts you are installing, as they can cause issues and security vulnerabilities.

Bold Commerce reserves the right to limit or modify access to items of data accessible or available via the checkout page in response to security or privacy considerations.

There are many different types of tags that you can set up with Google Tag Manager. Please visit Google Tag Manager's supported tag list for more information.

You are also able to create custom HTML tags and custom image tags. Other common uses for Google Tag Manager are HotJar for heatmaps and recordings, Google Ads, and Pinterest Tags.