Edit your Email Notifications

Bold Subscriptions offers several built-in email notifications along with templates that can be customized to match your store's branding and design. Add your logo, style them with CSS, and use custom merge fields to include information about the customer, your store, and their subscriptions.




Within the Email notification area of the Bold Subscriptions settings, you can update the contact information for your store in the Email settings. This includes the "from" contact name and "reply-to" customer contact email address that appears on the emails.

From this section, you are also able to complete the global customer notification styling. This includes adding CSS that will be rendered on all of your email templates.

There are five email notifications to allow you to select when to notify your customers of upcoming orders, failed transactions, new subscription purchases, and more. 

Subscription Created

This email will be sent to your customers when they first order a new subscription.

Transaction Failed

This email will be sent to your customers when an order has failed due to a credit card error.

Upcoming Order

This email will be sent a certain number of days ahead of your customer's upcoming order. You can customize the number of days this email gets sent out before the order is set to generate.


When a product is swapped within a Bold Subscriptions order, a notification will not be sent out. Instead, the upcoming order email will have the updated product information for your customers.

Expiring Credit Card

This email will be sent a certain number of days ahead of a payment going through if your customer's credit card is expiring or has expired. You can customize the time and number of days before their credit card is set to expire that this email gets sent to your customers.

Payment Requires Strong Customer Authentication


Strong Customer Authentication (SCA) is relevant only when both merchants and their customers reside within the European Economic Area. For more information, please visit Strong Customer Authentication for Subscriptions & Bold Checkout.

When SCA is required on a recurring order, this email notification can be enabled to send a reminder to your customers if their payment was not authorized on the first request and is still pending.

You can customize when and how often this email gets sent to your customers based on when their order was set to generate. For example, setting a notification period of 1 Day will mean the email reminder is sent every day until the payment is authorized. Using a setting of 2 Days will mean it will be sent every other day until their payment is authorized.




To edit the email templates, please follow these steps:

  1. From within Bold Subscriptions, select Settings > Email Notifications.

  2. Select the ellipsis beside the notification you want to adjust.

    Email Notifications Ellipsis

  3. Select Edit email template.

    Note: If you would like to test a email notification, you can select Send test email and enter in your email address.

  4. Adjust the template accordingly.

    Note: You can edit the HTML source code by selecting the < > icon. Visit W3 Schools - HTML (links to W3Schools) for more information on how to use HTML.

  5. Select Save.

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