Customer Tagging in Subscriptions V2

Bold Subscriptions V2 now includes customer tagging. Subscriptions V2 will automatically apply a tag to your subscribers based on the status of their subscription.

These tags can be used to target your subscribers for sales, marketing campaigns, and more.


As this feature has just been newly released as of May 13th, 2022, existing merchants will see the tags added to their customer profiles only when a subscription recurs or has been updated. Our team is currently working on applying these tags retroactively. All customers should have tags applied within the next two weeks.

This article will provide an overview of these customer tags and outline you how you can use Subscriptions V2 customer tags to benefit your store.




Subscriptions V2 will apply a tag to your subscribers based on their subscription status. Active subscribers will be tagged with active_subscriber and inactive subscribers will be tagged with inactive_subscriber. This tag will be applied to your customer profile within Shopify, not within the app.

Any new tags that are added to your customer profile in the Shopify admin will not affect the existing Subscriptions V2 tags and can be used alongside Subscriptions V2 customer tags.

These tags will make it easy to categorize and target your subscription customers. You can leverage customer tags to:

  • Send out custom email campaigns
  • Offer customer subscription specific discount codes
  • Integrate with Shopify Flow
  • Track and segment customers
  • Offer membership style functionality




No need to worry, the active_subscriber tag will reapply when the customer’s next recurrence processes.

The names of the customer tags added to your subscribers cannot be edited at this time.

While you can’t add additional tagging rules from within the Subscriptions admin, you can add any additional tags to a customer profile through the Shopify admin. If you are interested in setting custom tagging rules for your subscribers, you can look into activating Shopify Flow.

Was this article helpful?
0 out of 0 found this helpful