Why is the price of a subscribed item different than the storefront price?
Price updates do not affect existing subscribers as they stay subscribed under the terms they agreed to at checkout when the subscription contract was made.
If you want to update the price for your existing subscribers, you can use the "Bulk Price Update" tool in Bold Subscriptions. For step-by-step instructions, visit our Help Center article: https://support.boldcommerce.com/hc/en-us/articles/25268020454932