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Gated Purchasing

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Written by Brysen Kliever

Gated Purchasing hides the add-to-cart button on selected products for everyone except signed-in members. Non-members can see the product, the photos, and the price, they just can't buy. In place of the buy button they see a prompt to join. The moment a member signs in, the button returns.

It's the middle ground of the purchase-gating family: softer than hiding the product entirely, harder than only gating checkout. Enforcement runs through the Bold Memberships theme app embed with a server-side membership check.


Use cases

Allocation lists - A distillery lets everyone admire the rare release, but only club members get a buy button.

Window-shopping as marketing - Show the full exclusive range publicly, visible desirability sells memberships better than a hidden catalog.

Member-priced services - Bookable services that only members may purchase, while remaining publicly listed for discovery.

Age-old retail move - the velvet rope. The product is right there; joining is how you cross the rope.


Step 1: Choose Gated Purchasing as the membership plan

  1. From within Bold Memberships, navigate to Membership Plans.

  2. Click Create Plan.

  3. Click the checkbox next to Gated Purchasing and click Next.

image


Step 2: Configure billing options

In this step, configure the billion options you would like your customers to choose from when subscribing to your membership plan.

Billing managed by this app

If this option is chosen, you can set one or more billing options your customers can choose from when subscribing to your membership plan. Under Billion Option 1, configure the following options:

  • Price - Set the base price of the billing option.

    Note: The value entered for the price field uses your default store currency.

  • Billing Frequency - Choose how often your customers are charged for this billing option. The options you have to choose from are Weekly, Monthly, Quarterly, Annually or One-time Purchase.

  • Maximum Cycles - If you select a billing frequency that isn't One-time purchase, you can set how long you would like to charge your customers. Keeping the default option "Unlimited" selected will charge your customers forever until the subscription is cancelled. If you would like to stop billing your customers after a certain amount of cycles has been achieved, click the dropdown option and choose a value between 1-99.

  • Enable Free Trial - If you select a billing frequency that isn't One-time purchase, you can offer a free trial to allow your customers to try the membership plan.

If you would like to offer multiple billing options to your customers, click Add Billing Option at the bottom and repeat the same steps as needed. You can offer up to 5 billing options per membership plan.

Billing and membership enrollment managed by another app or subscription platform

If this option is chosen, you can enter a customer tag or metafield to apply to the customer once they sign up for the membership plan. The tag or metafield you enter is then used with another application, such as Bold Subscriptions, on your store to determine how you bill your active members.

All customers (free)

If this option is chosen, the membership plan will be free for all customers that sign up.

Configure billing options


Step 3: Configure plan rules

In this step, configure whether you want all add-to-cart buttons to be hidden by enabling the checkbox next to All Add-to-Cart Buttons or if only chosen products will be hidden by selecting Browse Products.

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Step 4: Configure plan details

In this step, configure the details of the membership plan that your customers see on your storefront.

Plan name

Enter a title for your membership plan. The title used will be visible to your storefront customers.

Description

Enter a description for your membership plan, such as what benefits you are offering, your available price plans, etc.

Image

You can upload or choose an existing image to display on your membership plan. If uploading an image, please ensure you upload an image type of JPG, PNG or WebP of a max size of 5MB and ensure the image size is 800 x 800 px.

Membership Available

If enabled, the membership plan will be available for new customers on the storefront. If disabled, the membership plan will not be visible on your storefront and existing members signed up to the plan will still remain active on the plan.

Enable POS selling

If enabled, customers can be signed up on the Shopify POS sales channel.

Plan details

Registration Fields

If you would like to gather more details from your customers during their initial member signup, click Add Registration Field and enter the label you would like your customers to enter in. For each registration field, you can set whether customers need to input an answer or choose from existing options in a dropdown format. For each registration field created, you can determine whether the field is required or optional by selecting the checkbox next to Required Field.

Click Add Registration Field and repeat the same steps for additional registration fields as needed.

registration fields


Step 5: Online Store setup

In this step, you must ensure that the app embed block is enabled on your theme in order for the membership plan to appear to your customers. Click Open Theme Editor and ensure that the app embed toggle is active in your list of app embeds, then click Save at the top of the page.

Online store setup


Step 6: Configure advertised benefits

In this step, you can add a list of benefits that appear next to the membership plan widget via a bullet list display style to help drive the incentive for new customer signups.

benefits

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