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Bold Upsell Pricing & Overview

  • Updated

Bold Upsell allows you to offer additional products or product upgrades to your customers in order to increase your average order value. You can curate your offers based on the products your customer are already interested in purchasing.

Depending on your plan and setup, there are five locations where you can present offers to your customers:

  • When the add to cart button from the product page is selected.

  • When the checkout button is selected from the cart.

  • In the Cart Drawer.

  • In-Checkout, before they've completed their purchase in the Shopify checkout.

  • Post purchase, after they've completed their purchase in the Shopify checkout.

Post purchase Pop-up offers work with the Shopify checkout. Upsell After Checkout offers work with Bold Cashier. Bold Cashier is no longer available for new installations.

Third party checkout buttons such as PayPal, Google Pay, etc., do not trigger offers. These payment methods can still be offered on the checkout page.

View each section to learn more about Upsell. When you are ready, visit Bold Upsell: Getting Started.



Availability & Installation

Bold Upsell is currently available on Shopify.

Bold Upsell is designed to function as soon as it is downloaded to your store, however, if your theme uses AJAX, you will need a piece of code added. For more information, please visit our Installation Guide for Bold Upsell.




By default, Bold Upsell is on the Grow 1K plan upon installation.

Before billing begins, you have the option to pick a plan. Upsell comes with a 14 day free trial period regardless of the plan selected. Each plan includes a certain number of views. When a customer is presented with an offer on your storefront, this counts as a view–regardless of whether the customer accepts or declines the offer.

When your plan's view limit has been reached for the month, your offers no longer appear to customers. An email is sent to let you know that your view limit has been reached, along with an offer to upgrade your plan. Upsell views are reset to zero on the first day of every month. You also have the option to upgrade and downgrade your plan at any time. Shopify automatically pro-rates the billing. You can change your price plan within Bold Upsell by navigating to Settings > Account Settings.

Note: All plans are available for free for development and sandbox (links to Shopify) stores. 



Grow 200

Grow 1K

Grow 5K

Grow 50K

Unlimited Plus

Monthly Price






Monthly Views






Unlimited Offers

Upsell & Cross-sell

Post Purchase Pop-up Offers

Set Date & Amount Conditions


Design & Language Customization

Cart Drawer Offers







In-Checkout Offers





✔*available for Shopify Plus only





Unlimited Upsells & Cross-sells

Create as many offers as you'd like; upsells, cross-sells, Cart Drawer, In-Checkout, or post purchase offers. There is no limit to the number of offers you can create.

Upsells encourage your customers to upgrade their product and if accepted, replace an item in the customer's cart.


A customer has added a 1-pound bag of coffee to their cart, triggering an upsell offer. The offer is to purchase a 2-pound bag of coffee instead, for only $8 more. If they accept this offer, the 2-pound bag of coffee replaces the 1-pound bag.



Cross-sells are offers that get added alongside products in a customer's cart. These items are often complementary to an item that a customer has just added.


A customer has added an espresso machine to their cart, triggering a cross-sell offer. The offer is to purchase a coffee grinder as well. If they accept this offer, they will get both products.


Create as many offers as you'd like; there's no limit to this. However, we recommend to only create one offer per product.


Post Purchase Offers

Post purchase Pop-up offers appear in the Shopify checkout once your customer has finished checking out. To incentivize your customers further, you can offer an additional discount as well.


Shopify Post Purchase Upsell


If you still have Cashier installed on your store you can also create an Upsell after Checkout offer using Cashier. For more information on creating Upsell after Checkout offers with Bold Cashier, please visit Create an Upsell After Checkout with Cashier.

Bold Cashier is no longer available for download.


Cart Drawer Offers

Cart Drawer offers allow you to display a cross-sell offer right within the cart of your theme. You can easily customize the location of the offer within the app embed settings.


Upsell after cart items.png

Upsell Before Cart Items.png

This feature is available on the Grow 5K Plan or higher and requires AJAX cart functionality. For more information on creating this type of offer, please visit Create a Cart Drawer Offer.


In-Checkout Offers

In-Checkout offers allow you to display a cross-sell offer right within the Shopify checkout. These offers are easily customized using the app block, and can be displayed in several locations of the checkout.




This feature is available on the Unlimited Plus plan and requires a Shopify Plus plan. For more information on creating this type of offer, please visit Create an In-Checkout Offer.


Individual Variant Selection

Using Upsell, you're able to separate your trigger product or offer product into a specific variant, rather than an entire product and all of its variants. You can read more about this when creating your offer.



Upsell offers a series of reports and charts to show you how well your offers are performing.

You're able to see how many times the offers have been viewed, which products are being added to your customers' carts, and which offer products are being purchased.

This is a great way to strategically adjust your offers based on which are performing well.

Read more about Upsell's reporting.


Design & Language Customization

Fully customize the Upsell modal by changing the button language, adjusting the style using HTML and CSS in your theme, or use the theme app extension.

Check out our Custom Upsell Template Styles and our Bold Upsell CSS Styling Guide.


Upsell Funnels

Funnels allow you to present additional items to your customers, depending on whether they accept or decline the previous offer. Funnels also allows you to offer multiple cross-sells that may be relevant to their order.


A customer has added an espresso machine to their cart, triggering a Product Page Pop-up offer. The offer is asking if they want a coffee grinder to go along with their new machine, which they accept. The next funnel offer asks if they also like to try a new blend of espresso beans, which they decline. Finally, they are presented with a set of new espresso glasses, which they accept.

Funnels Example

Please visit Bold Upsell Overview: Offers for more information on how the Funnels feature works with Bold Upsell.





Bold Integrations

Bold Discounts

Upsell integrates with Bold Discounts to allow you to create Buy One Get One offers. In Discounts, you can use the Duplicate & Hide feature and display discounted products in exclusively in the Upsell modal.

In these type of offers your customers must buy both items together in order to receive the discount. The discounted product is removed if the customer removes the first product when the Automatically remove items from the cart if the trigger or conditions are unmet setting is enabled.


Upsell with Discount V1

For more information on the integration between Upsell and Discounts, please visit Upsell & Bold Discounts Integration.


Bold Subscriptions

Bold Upsell integrates with Bold Subscriptions to allow you to upsell a one-time product to a subscription product in the upsell modal. This helps to convert one-time purchases into subscription purchases on your storefront.

For more information on the integration between Upsell and Subscriptions, please visit Bold Upsell & Bold Subscriptions Integration.


Upsell a subscription example Gif


Third-Party Integrations

Bold Upsell has official integrations with both Yotpo and Video Greet.

Yotpo product ratings can be displayed on your offers in the pop-up modal. For more information, you can read about the integration on Yotpo's website.

Video Greet lets your customers add a special video message to gifts purchased from your store. Recipients can view their video greeting through a special portal page or a QR code. When integrated with Upsell, you can give your customers the opportunity to add a video greeting to their order within an Upsell offer. For more information, please visit Video Greet & Upsell Integration.

Upsell is also compatible with Shopify’s Multi Currency feature. When this is enabled, your offers are displayed in your customer’s local currency.