Bold Upsell Pricing & Plans
Bold Upsell is built around usage-based pricing, so you only pay more as Bold Upsell drives more revenue. Every plan includes the core merchandising tools you need to start increasing average order value (AOV) with higher plans that unlock additional offer types and a lower conversion fee.
Pro-Tip: You can change or cancel your plan at any time from Settings > Plan inside Bold Upsell.
Plans at a glance
Bold Upsell offers three plans designed to grow with your store:
Starter - Free, plus a 3.5% fee on Bold Upsell conversions.
Standard - $10/month, plus a 2.5% fee on Bold Upsell conversions.
Custom - Tailored pricing for high-volume brands. Contact us for details.
Standard
Price: Free + 3.5% fee on Bold Upsell conversions.
Best for stores that are getting started with upselling and want to launch high-impact offers without an upfront monthly cost.
Included offer types
Smart Offers - AI-curated cross-sell recommendations.
Cross-sell offers
Upsell offers
Post-purchase offers
Funnels
All three Subscription offer types (Subscription Upsell, Customer Portal, Subscription Email)
Advanced
Price: $10/month + 2.5% fee on Bold Upsell conversions.
Best for stores ready to expand into gifting and checkout-based offers, with a lower per-conversion fee as your upsell revenue scales.
Everything in Starter, plus
Free gift offers
In-checkout offers (Shopify Plus)
Custom
Price: Contact us
For brands with higher revenue volume. Contact us for lower conversion fees and priority support.
What’s included
A lower per-conversion fee tailored to your volume
Priority support
Custom onboarding and account guidance
Reach out to the Bold sales team to set up a Custom plan.
How the conversion fee works
The conversion fee applies only to revenue that Bold Upsell directly generates — when a shopper accepts one of your offers and completes their order. If no Bold Upsell offers convert in a billing period, no conversion fee is charged.
Choose or change your plan
Open Bold Upsell from your Shopify admin.
Go to Settings > Plan.
Select the plan that fits your store and approve the Shopify charge.
Changes take effect immediately, you can upgrade or downgrade at any time.