Create a Cross-sell Offer
Cross-sell offers recommend complementary or frequently-bought-together products to encourage customers to add more items to their cart. Use them to boost average order value by surfacing relevant products at the right moment in the buying journey.
Alert: Before you start, please ensure the Bold Upsell app embed is enabled in your theme - Activate Bold Upsell.
Step 1: Choose Cross-sell as your offer type
From the Offers page, click Create offer and select Cross-sell, Buy X Get Y from the list of offer types.
Step 2: Choose where the offer appears
Cross-sell offers can be displayed in two locations. Select the one that best fits your customer journey:
Product Page - either pop-up and embedded versions available when the trigger products are present.
Cart Page - either pop-up and embedded versions available when the trigger products are present.
Step 3: Configure your offer
Trigger products
Choose which products will activate the offer. You can select All products, individual products, or a collection.
Cross-sell products
Choose the products to recommend. These are the items that will be shown to the customer as add-ons.
Title and description
You can choose to use the default copy or write your own. Write a clear, compelling title (e.g., "Customers also bought") and an optional short description to explain the offer.
Display style
Choose how the offer products appear:
Carousel - products shown side-by-side with navigation arrows.
List - products stacked vertically.
Step 4: Optional settings
Enable any of the following to fine-tune the offer:
Discount offer product - apply a percentage or fixed-amount discount to the offer products to incentivize acceptance.
Allow quantity selection - let customers choose how many of the offer product to add.
Allow customers to add more than one offer product - when the pop-up style is chosen, this setting keeps the pop-up offer open so that customers can accept multiple offer products at once instead of closing the pop-up after the first offer is accepted.
Step 5: Optional conditions
Add conditions to control when the offer is eligible to appear:
Date range - show the offer only between specific start and end dates.
Cart value minimum - only show the offer when the cart subtotal is above a set amount.
Minimum quantity trigger - require a minimum number of trigger products in the cart before the offer appears.
Step 6: Save and publish
Click Save to publish the offer. It will go live on your storefront immediately. You can track its performance from the Dashboard.
Tips for high-performing Cross-sells
Recommend products that genuinely complement the trigger product (e.g., a phone case with a phone).
Keep titles short and benefit-led.
Test both Product Page and Cart Page locations to see which converts better for your store.
Try a small discount to lift acceptance rates without eroding margin.