Subscriptions V2 Overview

Bold Subscriptions V2 provides your store with the ability to offer products to your customers on a recurring basis.

This app is also packed with features, such as the ability to send email notifications, allow you and your customers to completely manage their own subscriptions, and to offer built-in subscription discounts.

Ready to get started with Subscriptions?


Please note that this article only relates to Version 2 of Bold Subscriptions. If you have Version 1 of Bold Subscriptions installed on your store, please visit the Subscriptions V1 Overview.

If you are unsure which version of Bold Subscriptions that is currently installed to your store, please visit our  Bold Subscriptions V1 & V2 Comparison article. 




Bold Subscriptions V2 is currently available on Shopify. 

Subscriptions requires liquid code be added to your Shopify theme to work properly. This ensures that the widget appears on the product pages and is captured as a recurring subscription in Shopify's checkout.


Each theme on your Shopify store is different. This means that if you're planning on using multiple themes or switching things up, the code will have to be installed first. This code installation is required on each of your themes that you plan to use to ensure the Bold Subscription app continues to run properly.

The Bold Subscriptions code can be installed on your store automatically from within the app, or manually by adding code to your theme. 

For more information on adding liquid code to your store, please see our Installation Guide for Bold Subscriptions V2.



Price Plan

Currently, Bold Subscriptions V2 has a monthly fee of $49.99, with a 1% transaction fee that applies to orders with a subscription product present. A 60-day free trial is also offered to your store when it is first installed.

This plan includes all of the following perks, below:

Feature Plan
Price per month

+1% Transaction Fee

Standard Subscriptions

Analytics Tracking & CSV Exports

Customizable Email Notifications

Subscription Discounts

API Access


Customer-managed Subscription Portal

Cancellation & Dunning Management


Billing & Fulfillment Matching (Cutoff Days)

Shopify Checkout Integration

Log in as Customer

Mixed Cart Functionality

Priority Support

Visit Pricing and Transaction Fees in Bold Subscriptions V2 for more information.




To make sure that your store is eligible to run the Bold Subscriptions V2 app:

  • Your store must use Shopify Payments, PayPal Express, or to process your customer's payments.

  • Customers can't use accelerated checkouts such as Amazon Pay, Apple Pay, Google Pay, Klarna, mollie iDEAL, Shop Pay, and Sofort, to purchase subscriptions.
  • A Storefront API cannot be currently used to build your storefront. 
  • Must not have an existing subscription service. An existing subscription service may cause front end compatibility issues. 


For more information on migrating to Bold Subscriptions, please visit Migrating to Bold Subscriptions V2.




Bold Subscriptions V2 provides a powerful, API-driven customization options to build and scale a subscription service that fits your business. Tailor your setup, checkout flow, and customer portal for a one-of-a-kind subscription experience to drive dependable recurring revenue.

We want to help you get the most from Bold Subscriptions V2. Here are some great features that come built in:

Offer a Standard Subscription

Set up your subscriptions exactly how you want for your subscribers. API's and webhooks can be used to design a branded experience for your customers that spreads across your product pages, checkout, and customer portal.

Create, customize and build your own unique subscription offerings. This includes monthly clubs, memberships, rentals and more.

Total Customer Control

Allow your customers to completely manage their own orders by editing, skipping, or cancelling their subscription. This feature additionally allows your customers to change their payment methods, and update their delivery dates for their orders. This is all completed through the Customer Portal.

Email Notifications

Your store will have the ability to create automatic and personalized emails to be sent to your customers when any changes occur to their subscriptions. This is created with our in-app email editor.

Analytic Tracking

Use real-time analytics and reporting to track performance and inform optimization.

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